“More powerful than it seems to let on, but still totally intuitive and easy to use.”£1.49
Game your Video aims to make adding effects to your videos as easy as playing a game, which almost implies that it's a kind of toy, but that's selling it short. Certainly, you can just play around with it, but what underpins that is really solid, and actually plugs some of the gaps that iMovie on iOS currently has. In Game your Video, you play a video from your Camera Roll or Photos app, with buttons at the bottom that apply effects, such as slow motion, or black and white, or echoing. You can also apply 'Flavors' to give your video an overall feeling, which changes which buttons get prominence and applies filters.
When you first run through a video, jabbing the buttons can feel fairly imprecise, but then you realise how easy it is to delete what you just did, and try again. There's a little timeline on which you can see each effect you've applied, and just tap to get rid of them. You can drag the whole timeline to get to a specific point, and here you can apply your effect with precision. It's so easy and slick, you'll be totally proficient in minutes. Unfortunately, you can't apply two effects at once, and we wish there was a button for an instant replay. But when you consider the ability to 'game' live videos as well as recorded ones, alongside cutting parts out of videos and joining other videos together, and options to add audio effects, this is a far more serious video app than its title would suggest.